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White Is The World's Most Popular Car Color

14-Jan-2013

The 2012 DuPont Automotive Color Popularity Report is in, and it seems dealers may want to stock lots of white vehicles, but cut back on the silver ones.
The DuPont report, released this week, has found that for the second consecutive year, white/white pearl dominates customers’ auto color choice, representing 23 percent of the global market in the 2012 report.
Silver, however, which ranked second last year for color choice, dropped 4 percentage points in global popularity, especially in the large markets of Europe and Asia, to land in third place.
So which color has moved up to take silver’s place? Black/black effect ranks second globally, a move DuPont says is largely due to its increased popularity in the Asia Pacific market, and a worldwide perception of the color as high quality and luxury.
The DuPont report, now in its 60th year, is the largest and longest running report of its kind in the automotive industry, the company says, and the only to include global auto color popularity rankings and regional trends from 11 leading automotive regions of the world.
Over the past decade, DuPont has noted white’s popularity across all vehicle segments, though historically, it had been most popular among the truck segment.
White first broke into the luxury segments following advancements in pearlescent whites, company officials said.
“Today, white tri-coats are more readily applicable to the global manufacturing base and evoke quality and value among a variety of vehicle segments,” said Nancy Lockhart, DuPont color marketing manager. “Solid whites have been seen in vanilla shades, stone shades and the current preference of bright whites.”
Lockhart also said that while silver peaked between 2000 and 2006, “We’re seeing more luxury vehicle purchases now that the economy has started to stabilize, and vehicles painted black/black effect are seen as luxury status symbols in several key global markets.”
Gaining one percentage point each in 2012 are red, gray and brown/beige; blue remained at its 2011 level of popularity.
The top global vehicle colors in DuPont’s report are:
1. White/White Pearl – 23 percent
2. Black/Black Effect – 21 percent
3. Silver – 18 percent
4. Gray – 14 percent
5. Red – 8 percent
6. Blue – 6 percent
7. Brown/Beige – 6 percent
8. Green – 1 percent
9. Yellow/Gold – 1 percent
10. Others – 2 percent

The Breakdown

In North America, vehicle color in 2012 followed the global trend and for the sixth consecutive year was dominated by white/white pearl in the DuPont report, with a 24 percent market share, and also led the compact/sport and truck/SUV segment.
Black/black effect was at the top of the intermediate/CUV segment and luxury/luxury SUV segment popularity ranks in North America, with 19 percent of the overall market.
(Borrowed from AutoReMarketing)

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