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Suzuki to Exit U.S. Car Market After Almost Three Decades

08-Nov-2012

Suzuki Motor Corp. will pull out of the U.S. car market after almost three decades, following Saab Automobile and Isuzu Motors Ltd. among automakers making their exits after failing to earn profits in the country. Suzuki will stop the sale of new automobiles in the U.S., though it will continue offering motorcycles, all-terrain vehicles and boat motors, the Hamamatsu, Japan-based carmaker said in a statement. The company's U.S. distributor filed for bankruptcy protection in Santa Ana, California as part of the reorganization. The withdrawal marks the end of a business that began in 1985 and never managed to win over U.S. consumers as Toyota Motor Corp. and Honda Motor Co. did.
Source: Bloomberg

Editor's note: In response to Suzuki's decision to exit the U.S. market, Bill Underriner, chairman of the National Automobile Dealers Association, issued the following statement:
“NADA is saddened to learn that American Suzuki will exit the U.S. car and truck market. Of course, all of us are especially concerned about the impact on Suzuki customers and dealers. We are pleased to hear that Suzuki intends to honor all warranties and plans to maintain a parts and service network – but the announcement is, nevertheless, devastating to the more than 200 Suzuki dealers operating in the U.S. NADA will do everything possible to ensure that Suzuki dealers and vehicle owners are treated fairly through this difficult wind-down process.”

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